We launched a new in-stadium Hype campaign for VCU Basketball, starring Rodney the Ram in a cinematic, campus-wide dash to game time. Each video opens with Rodney caught in an everyday campus moment until he gets the alert: “It’s Game Time.” From there, the energy builds, underscored by a reimagined, street-style version of the iconic VCU fight song, as he races through VCU landmarks. Just as the video ends, the energy spills into real time — Rodney bursts into the Siegel Center in person, syncing screen and stadium as the crowd erupts before tip-off. It's a bold tradition in the making with more videos on the way.