Creativity Editor's Pick

Corotech is the industrial line of Benjamin Moore products. To demonstrate its protective coatings range, we got industrial craftsmen to build a massive structure of the Corotech name, and coated each letter in different variants. The eight letters of its name have a combined weight of 2000 pounds.

Eight videos highlighting each Corotech coating are featured on the Benjamin Moore YouTube channel and the letters themselves serve as installations at trade shows.